Mysuru, (branch in Gonikoppal) Kodagu, KARNATAKA :
For 90 years, one optical store in our city has been framing and giving correct sight to Mysureans.
Ismail Optical and Co. on Sayyaji Rao Road, founded by Abubakar Ismail Sait and registered as A. Ismail & Bros on Feb. 16, 1932, was the first store selling optical devices, particularly spectacles with corrective lenses in city.
Speaking about how Ismail Optical Co. came into existence, Sadiq Sait, the present Proprietor and grandson of Abubakar, said that in the 18th century, a group of young entrepreneurs from Gujarat migrated to different parts of the country to try various business ventures and in South India they explored cities like Kochi, Hyderabad, Bangalore, Ooty and Madikeri, etc.
When the erstwhile Maharaja of Mysore learnt about these entrepreneurs who were in Kodagu, he invited them to start their business in Mysore. One of these entrepreneurs, was Sadiq’s great grandfather Ismail Sait, who started a supermarket called ‘Ismail Stores’ in 1878 in Mysore.
The Maharaja had gifted Ismail Sait a building to set up his supermarket. In fact it was so large that the building had 11 doors! Even to this day, one can see a painting depicting Jumboo Savari procession with old Ismail Stores in the background displayed at Mysore Palace, says Sadiq.
Ismail Stores was located near Olympia Talkies, which was earlier known as Shivarampet. The supermarket sold a variety of items including spectacles which was one of its kind in those days. When K.R. Circle was being constructed, the supermarket was demolished and the Maharaja then provided another store nearby.
Ismail Sait’s son Abubakar Ismail Sait took over the supermarket business and then added a new exclusive optical store and registered it as A. Ismail & Bros in 1932. A receipt for goggles sold for Rs. 3 and 8 annas in 1934 is still preserved at the present store.
While the supermarket closed down, the optical store thrived. In 1971, the optical store was shifted to the present Devaraja Market building and this store was run by Sadiq’s father Gul Mohammed Sait, son of late Abubakar Ismail Sait. The store had already become famous by then for not only selling corrective lenses and frames but also for selling sunglasses to actors and film crew during film shootings.
Sadiq recalls his father selling sunglasses to actors Dr. Rajkumar, Dwarakish, Srinath, Amrish Puri, Jitendra, Anil Kapoor, Jackie Shroff and Prem Chopra. The store had also supplied spectacles to the members of the Mysore royal family during the regime of Krishnaraja Wadiyar and Chamaraja Wadiyar, he added.
Sadiq says, in the early days of the business, glasses and lenses were manufactured in their factory which was discontinued after 2005 as plastic lenses came to the market and the demand for glass lenses came down.
“Earlier there were no eye hospitals and only Ismail Optical was testing eyes. Employees of the Railway Department were being sent to the stores for eye testing. All was well untill the building caught fire in 1977 and the store was gutted. It was later renovated and by that time, many eye testing centres had come up,” Sadiq revealed.
Now, Ismail Optical & Co. has 12 branches across Mysuru City which are managed by Sadiq and his brothers. They have also expanded to Kodagu and have a branch at Gonikoppal.
Over the years, Sadiq says they have managed to constantly increase the choices for their customers. “Carl Zeiss glasses from Germany, Altan frames and Crooks lenses from England are imported. We deal with a variety of frames and lenses from across the globe so our customers have choices. We also have qualified and trained staff to repair these frames,” Sadiq said.
When asked about the common complaint about buying sunglasses — fakes, Sadiq says it is very difficult for a common man to differentiate and hence it is best to purchase such sunglasses from an authorised store or dealer and added with a smile, “may be like you get a second opinion from a doctor for health, you may need to get a second opinion about the authenticity of your glasses from an authorised dealer like us,” he said.
Ismail Optical still has eye testing and an in-house eye testing clinic. “Our mission is to provide quality vision to Mysureans and we hope to set up an eye hospital soon to help achieve a cataract-free Mysuru,” says Sadiq.
Innovative – ‘Dial a Spex’
Ismail Optical has also been innovative in their service. In 2016, a unique service called ‘Dial a Spex’ was introduced where a customer could dial for an appointment with an eye specialist and a mobile van, with eye testing equipment and a doctor, would then reach the customer’s doorstep. Once the spectacle is ready, it would be delivered to the patient. This service turned out to be useful during the pandemic.
Awards
The Optical store has won many awards for being the best opticals in Mysuru. In 1996, it won an award for being the Best Optical Store in South India; Best Optical Store in Karnataka Award in 2003 and it bagged the Mysore Excellence Award — Excellent Opticians in Mysore in 2018.
source: http://www.starofmysore.com / Star of Mysore / Home> Feature Articles / by S Kenneth Shishir / March 18th, 2022
